Post by account_disabled on Dec 25, 2023 22:36:45 GMT -5
Facebook launched the LIKE button in September 2009. Immediately the hunt for likes was on, so much so that several companies began buying them (literally) to artificially inflate the number displayed on their page. And without realizing that it was totally ineffective, since Facebook measures the ratio between the number of likes and fans. So having fake fans or fake likes lowers this ratio and as the ratio is low, it means that the content of the Page concerned is not relevant and if it is not relevant it is because it does not need to be emphasized. And since it’s.
Facebook’s algorithm that decides what should or should not Email Data be highlighted… When we started, there was still room on Facebook and when we posted content, it appeared quite easily in the feeds of those who had "liked" the page (and especially those who "liked" it the most). At that time, you could still hope to reach (for free) 100% of your fan base when you published. Then, Facebook went public and had to evolve its model to satisfy its shareholders. To do this, Facebook limited the natural reach of reach (in other words: Facebook limited the ability of content published on a page to be seen for free by a large number of fans).
Since this innovation, this natural (free) reach has steadily declined. According to the latest studies, we are around 2% to 3% and we even think we will soon reach 0%. This means that Facebook will become paid. It’s actually quite logical. Facebook is a media (like TF1, Europe1, RTL, etc.). This media has content (those of subscribers and those of brands). For the moment, everyone's content remains broadcast and viewable free of charge. For brands, it's like other media: if they want to reach the audience brought together by Facebook: you have to pay.
Facebook’s algorithm that decides what should or should not Email Data be highlighted… When we started, there was still room on Facebook and when we posted content, it appeared quite easily in the feeds of those who had "liked" the page (and especially those who "liked" it the most). At that time, you could still hope to reach (for free) 100% of your fan base when you published. Then, Facebook went public and had to evolve its model to satisfy its shareholders. To do this, Facebook limited the natural reach of reach (in other words: Facebook limited the ability of content published on a page to be seen for free by a large number of fans).
Since this innovation, this natural (free) reach has steadily declined. According to the latest studies, we are around 2% to 3% and we even think we will soon reach 0%. This means that Facebook will become paid. It’s actually quite logical. Facebook is a media (like TF1, Europe1, RTL, etc.). This media has content (those of subscribers and those of brands). For the moment, everyone's content remains broadcast and viewable free of charge. For brands, it's like other media: if they want to reach the audience brought together by Facebook: you have to pay.